Spending 40 minutes with my good friend Jay Baer and his co-host Adam Brown was fun and packed with my favorite thing – conversation.

The Social Pros podcast is not about sales, but what I do know is that everything you see in my books and what I say on stages can be applied to any type of business.

One thing I’d like to pull out of this episode is the fact that you are not in the sales, marketing, insurance or whatever business. We are all in the people business. And learning to start meaningful conversations is applicable to every person in every industry if they want to get results.

Here more about this and some practical approaches to making more conversations count on social media in this episode.

You can stream it below or listen to it on the Social Pros website.