Clay Hebert: Clarity

In today’s show, Phil interviews Clay Hebert, creator of The Perfect Intro, The Perfect Calendar, and The Perfect Brand.

Our main theme for today is the word, “clarity”.

We talk about clarity from a professional point of view. As the virus continues to disrupt the livelihood of many, how can you stop, pivot, and grasp the new normal? How can you get a 30,000-foot view to truly understand what’s going on?

Listeners will first learn how a mentor on your side can help you gain clarity. If you are feeling stuck and confused, a mentor can act as a sounding board to properly understand the context in its entirety.

Clay also explains his FRT philosophy. F- R – T stands for Foundational – Relational – Transactional. Are you a physical trainer who can no longer train due to the current situation? Or maybe you are a photographer or consultant?

Clay shares how you can leverage your foundational skills and relations and then come up with new offer that truly resonates with your audience.

Especially, many professionals tend to stick to their old offers that are a total misfit given the current crisis. In this segment of the show, Clay shares how cultivating empathy can help you truly understand your customer’s psyche and then come up with the perfect offer.

We hope you enjoy this show!

What You Will Learn In This Show

  • How to stop, pivot and adjust to the new normal
  • How to step into your customer’s shoes and come up with a congruent offer that truly sells
  • How a well-meaning mentor can help you understand this current situation in its entirety
  • And much, much more…


“You can’t see the label from inside the jar”.

“You can’t innovate if you have both hands clutching the fire extinguisher”.

“The stop creates room for a start”.

“One thing that is super important right now is the clarity of your offer”.

“Do what it takes to get into the shoes of your customer and treat them with empathy”.


Find out more about Clay Hebert here:

Season 4

Season 3

Season 2

Season 1

Your host:
Phil M Jones

Phil M Jones has made it his life’s work to demystify the sales process, reframe what it means to “sell,” and help his audiences to learn new skills that empower confdence, overcome fears and instantaneously impact their results.